The object of this estimate is the setup of the Google Analytics account for the mangopay.com & hub.mangopay.com/ E-commerce sites, with the main objective of following the conversion tunnel into inbound marketing, and therefore to collect information. following priority:

• Global performance indicators month by month, with their evolution
• Correlation of traffic source and visitor
• behavior / performance Adapted ToFu, MoFu and BoFu pass / drop rate
• Prospects / Returning Members distinction
• Classic numbers, like Pages / Session & Events / Session
• KPIs
• Different reports
• Areas for improvement