New technology marketing shifts to optimized and more targeted customer acquisition. In 2021, companies are looking to get to know their customers better, but also to better target consumer demands. Product / service innovation is only possible when the company knows and knows how to anticipate the future needs of its target.
How do you really know your target?
The analysis tools that are used by growth marketers make it possible to visualize in real time the trend of customer needs. Indeed, growth marketing is also getting into the minds of consumers and anticipating their potential change of desires.
What are the analytical tools that allow us to better understand the needs of consumers?
We will obviously think of the searches that users do in Google. Often overlooked, keyword searches are gold mines that plunge us into the brain of our target. Thus, to offer services and products that strategically hit our targets, we must focus on the study of keywords.