The differences between SEO, SEA, SMO and SEM.
Reference is a set of techniques that aims to increase the traffic of your website as well as its visibility! Your web strategy depends on these digital marketing techniques. We will help you demystify SEO, SEA, SMO and SEM!
What is SEM?
SEM (Search Engine Marketing): SEM includes all marketing techniques aimed at gaining visibility for our business through search engines.
Concretely, it brings together SEO, SEA and recently SMO.
The methods of implementing these digital marketing techniques are different, but totally interdependent. SEO is a complete and complex process that with a little curiosity will pay off. Don’t let go!
Difference between SEO and SEA ...
SEO: Natural reference
SEO (Search Engine Optimization) is called natural referencing, is a technique that aims to obtain better web positioning and be more visible on search engines like Google, Explorer, FireFox.
To appear on the first page on Google is to ensure its visibility and to be sure to get traffic to your website. SEO generates free traffic and increases your online reputation and the reliability of your business.
To get started, it’s important to understand and know how the search engine algorithm works and what criteria are taken into account to get you on the first page of search. Many criteria come into play, have little to classify them in 3 categories:
- The contents of the site: It is necessary that the text and the images which bring information to the Net surfers and to the search engine on the nature of the site.
- Optimization of techniques: Loading speed, hosting, whether responsive
- Popularity: to have inbound links, to ensure credibility and obtain better referencing.
SEA: Paid reference
The SEA (Search Engine Advertising) this refers to the actions that fall under the creation and dissemination of advertisements on search engines, through sponsored links or referencing pay, they appear to the right of natural results.
Paid SEO works through an auction system. In fact, the advertiser lists the keywords on which he wishes to appear, sets the budget. Like the Google Adwords tool. The higher the bid amount, the more likely you are that your site will appear on the first page of results when these keywords are typed in by the Internet user.
What is the SMO?
SMO (Social Media Optimization): SMO is a digital marketing discipline designed to boost brand visibility through social networks. Optimization in this area therefore includes all techniques aimed at increasing the company’s e-reputation on these media.
Each social network has its own specificity, and each is distinguished in particular by the profile of the users. LinkedIn is targeting a more professional audience, for example, unlike Twitter, which will target a younger and more relaxed audience.
Even though they are at first glance easy to use, optimizing them requires some expertise. This is why some companies use a Community Manager. Virality on social networks is an undeniable advantage of your SEO strategies. However, this also involves big risks, and can work against you.
A Bad Buzz on the web circulates faster than valuable information about you. Know it !
Is it you feel more comfortable? 🙂
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